When thousands of event professionals gather under one roof, communication is everything. Connect Marketplace 2025 brought together planners, venues, technology providers, and suppliers for an immersive industry experience. At the heart of the show was the Speaker Showcase, a central hub for learning, networking, and inspiration.
To make that vision possible, Implecho headsets played a critical role. By delivering crystal-clear, distraction-free audio, the headset system helped to transform the bustling show floor into an intimate learning space.
We sat down with Bennett Carpenter, VP of Event Experience Sales at Biz Bash, to hear how this collaboration shaped the attendee experience.
For Carpenter, the goal of the Speaker Showcase went beyond content delivery.
“The Speaker Showcase is the main content hub for our entire conference,” he explained. “We wanted to create an open space that provides more of an experience than just another ballroom. Attendees should feel like they’re in an intimate setting, accessing content that makes their jobs and lives easier.”
The challenge? Balancing openness with focus. With a diverse audience ranging from event planners to hoteliers to technology providers, the content had to be accessible, engaging, and inclusive, all while happening on the show floor
This is where Implecho’s headset system came in. “Because of our diverse group of attendees, we need to check all the boxes,” Carpenter shared. “And that’s where our partnership with Implecho the past three years really comes into play. You can be sitting there networking, but as soon as you put these headphones on, it feels like a one-on-one experience with the speaker, whether you’re in the front row or the back.”
The headsets provided a “win-win-win”:
For large-scale events, this kind of audio solution eliminates the noise and puts the content front and center.
Carpenter emphasized that the Speaker Showcase wasn’t just a physical setup, it was an experience.
“We wanted it to feel open and accessible for everyone on the show floor,” he said. “Not another ballroom. Something elevated, fun, and memorable. With the headsets, you’re right in the middle of the action, but it still feels like a one-on-one conversation.”
That balance, immersive yet intimate, helped turn a busy event space into a learning environment that felt personal and impactful.
Making the showcase successful also meant ensuring attendees understood its value before and during the event.
“When people come to conferences, especially for the first time, it can be intimidating,” Carpenter explained. “There are so many options. Our job is to communicate what sessions are available, why they matter, and how they make sense for each attendee.”
The team supported that effort by pushing content out early, ensuring sessions were CMP-certified, and promoting the showcase as a can’t-miss feature of Connect Marketplace. And, with Implecho’s technology ensuring smooth, distraction-free delivery, attendees were able to focus on what mattered most: Engaging with content, not competing with background noise.
Carpenter also touched on the future of event experiences, especially as new technologies reshape the industry.
“I’m really excited to see how technologies continue to elevate meetings and events,” he said. “Every day there’s something new, AI, on-demand streaming, ways to consume content both onsite and online. It’s going to completely change the game.”
One thing that won’t change? The need for clear audio communication tools that help planners deliver exceptional experiences.
For event professionals planning large-scale conferences, corporate events, or industry expos, the lessons from Connect Marketplace are clear:
By partnering with Implecho, the Connect Marketplace events team created a showcase that was more than a stage, it was a memorable experience attendees will carry forward.
Want to see how it all came together? Watch our full conversation with Bennett Carpenter for behind-the-scenes insights from Connect Marketplace 2025.
https://www.youtube.com/watch?v=VlD14kKCpuY
Implecho helps event planners deliver unforgettable experiences with headsets that ensure clear communication, even in the noisiest environments. From corporate events to massive trade shows, we help you focus on what matters most, your attendees.